![]() More tiers for Singapore's micro-brands are in the works. Members can access watches such as the Rolex Submariner and Tudor Black Bay, which retails for about S$5,000, and the Cartier Santos, which costs more than S$8,500. ![]() TenTwo has a single tier priced at S$179 per month on a 12-month basis. The top tier has watches including the Rolex Daytona, which retails for upwards of S$18,000. The lowest Nomad Tier is priced at S$125 a month, while the highest Wayfarer Tier is S$375 a month, for a minimum of six months. They can then choose a watch from their chosen tier, wear it for a month, and then return it at the end of 30 days in exchange for a different timepiece.Īcquired Time has four tiers of membership. Members pay a flat monthly fee for six or 12 months. The launch will be held on social media this month.Īll three firms rent the watches via membership subscription. The institute backed the venture but not before feeling apprehensive about it at first. In December 2017, the idea of renting watches was pitched to SMU’s Institute of Innovation & Entrepreneurship (IIE) Incubator programme. ![]() Specter One, on the other hand, evolved from a joint business hackathon competition held in January 2017 between Singapore Institute of Management’s Young Entrepreneurship Network and Singapore Management University’s (SMU) Real Business Club. This was their starting point when they founded their respective platforms with the idea that people can rent watches to try before sinking in the money and feeling remorseful afterwards. The founders of Acquired Time and TenTwo believe renting watches is a first step for some before making a hefty purchase of an expensive timepiece that can go for tens of thousands of dollars. They are known as micro-brands because they typically produce less than 500 timepieces per year.Īll are startups founded by Singaporeans. Besides the usual designer timepieces, TenTwo is launching four Singapore micro-brands: Arcturus, BOLDR, Reverie and Vilhelm.
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